Field Fare - A Fresh Approach To Frozen Food

Simply Scoop from the Freezer ... into biodegradable bags or the customers’ own reusable containers: field fare’s loose serve premium frozen lines address the unstoppable demand for sustainability and Plastic Free solutions ...

Find out how at ...

The polls say it all: retailers can’t ignore the packaging issue much longer ...

63% of shoppers are ‘extremely’ or ‘very’ concerned about plastic packaging in grocery
28% of UK consumers are willing to pay more for a product in environmentally friendly packaging

59% of shoppers are doing more to reduce plastic waste generated in their household (Kantar Worldpanel 2018 survey of 5,000 UK shoppers)

The Attenborough effect ...

Precipitated by that Blue Planet episode, the plastic and packaging debate is only getting louder, consumers are increasingly educated about the environmental crisis and demand for solutions is growing exponentionally. More than 90% of respondents in a 2018 Populus poll raised serious concerns about the impact of plastic pollution and supported the introduction of a Plastic Free Aisle in their local supermarket.

As an industry reliant on plastic for packaging, the food and drink sector in particular can no longer avoid the issue; and 2019 is set to be a year of radical disruption for it, with competition growing and brands and retailers that embrace innovation thriving ...

Be that disruptor ...

The consumer is ready and willing, but looking for convenient ways to ‘do their bit’; and field fare’s trailblazing loose serve range is a brilliantly simple entry point. Across over 80 lines, including premium Grade A fruit and veg, frozen within hours of harvesting, fish and baked goods from specialist producers, and international specialities including authentic pizza dough, Biryani and Mediterranean Veg mixes, customers simply scoop precise amounts into biodegradable field fare bags, weigh and pay. Minimal packaging, maximum quality, complete authenticity, zero food waste.

And with that format comes the further potential for retailers to expand their eco-credentials by offering Bring Your Own container initiatives, enabling customers to simply weigh their empty, reusable pots, fill, re-weigh and pay for the difference between the two. Or easier still, to take a suggested flat 5p or 10p off the total filled weight, with some shops donating this amount to charity. Across over 400 UK-wide, purely independent stockists, field fare retailers are reaping far reaching benefits ...

Scoop and Serve: what’s in it for the retailer...?

• The flexibility to take the next sustainability step and extend from Scoop and Serve into biodegradable branded bags to a Bring Your Own container initiative. Be a part of a conversation that will only get louder

• Establish eco-credentials as a responsible and visionary retailer with integrity and a conscience and foster customer affection and trust in so doing

• Differentiate and create a destination shop through offering reduced or packaging free options, encouraging return business

• Demonstrate a visible connection with the environment, so important to community and farm shops

• Become news, have something positive to engage with customers on and create a community around;

  capitalise on PR and social media opportunities to publicise a trailblazing initiative (#zerowaste #plasticfree)

• Respond to growing demand and expand customer bases, notably tapping the millennial market, 60% of whom view environment as being of increasing importance in the next 5–10 years

• Not forgetting ... personally doing a crucial bit for the planet ...

“I’m very pleased to see our customers responding so enthusiastically and supportively – some are even bringing back the cartons that our salads are sold in to fill with other products, which is most satisfying. Next year, we are looking into adding dried goods to the initiative and to be as sustainable as possible.” Katherine Brown, co-owner Roots Farm Shop, Northallerton

[Our customers have been] filling everything from ice cream tubs to glass jars. They simply take their empty container to the till before they fill it and tell us what is going in it. We then weigh it and calculate the price to deduct when it’s filled. A straightforward way to start making a real difference. George Dobson, co-owner Manor Farm Shop, Chelmsford

Our customers are responding equally enthusiastically to the opportunity to do their bit for reducing plastic waste and the response on our facebook page has been great – with a lot of people vociferously supporting the initiative - David Cross, manager Thornhill Farm Shop, Cardiff

Find out more at Stand C69 ...

Come and talk to MD Karen Deans and Head of Sales, Richard Schofield and meet new team member,David Rhodes, field fare’s new Regional Sales & Business Development Manager, on Stand C69 at the NECFarm Shop & Deli Show.

Amongst their recently rebranded freezers of award-winning desserts, premium ready meals and fresh pastas, field fare will be bringing to the NEC three freezers filled with a selection from the Simply Scoop ranges of fruit, vegetable and baked goods, including Gooseberries, Tasmanian Fruit Salad, Cherry Berry Delicious, Tuscan Roasting Veg, Potato Croquettes, Vegetable Biryiani Mix, Pizza Dough, Waffles, Maple Pecan Danish and Pain au Chocolats.

www.field-fare.com