Cholsey Grange Farm wins Diversification Award

Cholsey Grange Farm in Ibstone, Bucks, a 400-year-old family-run business, is celebrating a remarkable year with two major accolades recognizing its innovation and contribution to the local economy. The farm has been awarded Silver at the Farm Business Innovation Awards for Farm Diversification of the Year, a category sponsored by NFU Mutual, and has also been nominated for the prestigious Rural Oscar in the Rural Enterprise category by the Countryside Alliance.

The Silver Award highlights Cholsey Grange Farm’s success in transforming from a traditional mixed-use farm into a thriving rural enterprise. Originally purchased by the family in 1953, the farm has evolved over the decades to adapt to the challenges of modern agriculture. Today, under the stewardship of Ted and Jackie Howard-Jones, it blends farming, tourism, and conservation in a way that benefits both visitors and the environment.

One of the key elements of the farm’s success is Cholsey Farm Riding, an equestrian venture offering horse owners the opportunity to explore the stunning Chiltern Hills on 17 pre-planned circular routes. These rides, which range from one to five hours, wind through picturesque villages where riders can stop at pubs or cafes before returning to the farm. Facilities such as a weatherproof tacking-up barn and the twin-bedded Old Piggery self-catering accommodation provide comfort and flexibility for visitors.

Another highlight is the farm’s award-winning campsite, created in partnership with the Caravan and Motorhome Club. Offering panoramic views and modern facilities, the campsite was named the Best Small Campsite in England in 2023 and continues to attract visitors seeking a peaceful rural escape.

Cholsey Grange Farm’s commitment to conservation is another reason for its recognition. The farm has planted eight acres of woodland, restored 800 meters of hedgerows, and established areas to grow winter bird food to support at-risk species such as Skylarks and Yellowhammers. These efforts ensure that the farm is not only a hub for visitors but also a haven for wildlife.

The nomination for the Rural Oscar further underscores the farm’s role as a leader in rural enterprise. Often referred to as the “Rural Oscars,” the awards celebrate businesses that make a significant contribution to their local communities. The winner will be announced in early 2025, and Ted and Jackie are delighted to be in the running.

“We are thrilled to be recognized with this nomination,” they said. “It’s an honour to represent our community in the Rural Enterprise category, and we hope to continue building on this success in the years to come.”

The farm’s impact extends well beyond its own gates. Visitors to Cholsey Grange Farm are encouraged to explore local farm shops, pubs, and vineyards, with one nearby pub describing the farm as its biggest source of customers. Additionally, Ted uses his expertise to mentor other rural business owners through Bucks Business First, helping them develop their own marketing and diversification strategies.

Environmental stewardship also remains central to the farm’s ethos. In addition to managing deer populations and preserving rare chalk habitats, the farm is home to species such as the Chalk Hill Blue butterfly and barn owls. This balance of productive agriculture, tourism, and conservation demonstrates how small farms can thrive in today’s challenging economic landscape.

While traditional farming still accounts for 24% of Cholsey Grange Farm’s income, diversification into tourism, lettings, venison sales, and marketing services has created a more balanced and sustainable business model. These efforts have helped the farm weather challenges such as fluctuating agricultural prices and the COVID-19 pandemic, ensuring its resilience for future generations.

Cholsey Grange Farm’s success story is a testament to its innovative approach, its deep commitment to the environment, and its vital role in the local economy. With the Silver Award already secured and the Rural Oscar nomination shining a spotlight on its achievements, the farm is poised for even greater recognition in the year ahead.

For those looking to experience the beauty of the Chiltern Hills firsthand, Cholsey Grange Farm offers a range of opportunities, from peaceful camping retreats to equestrian adventures. Visit their website here: https://www.cholseyfarm.co.uk/