The Farm Business Innovation Show 2024: Inspiration for Diversification

The Farm Business Innovation Show is the UK’s largest event for rural businesses, holiday parks, leisure and attractions.

The Farm Business Innovation Show features the latest trends, insights and advice for farmers and rural businesses. The show returns to Birmingham NEC on 6^th - 7^th November, offering a forum dedicated to inspiring the rural community, encouraging farmers, landowners, agricultural professionals, and industry pioneers to welcome diversification. 

This year the Farm Business Innovation Show is thrilled to be co-locating with the Land Leisure and Tourism Show (LLT), formerly Holiday Park and Resort Innovation, Leisure Food & Beverage Expo and Family Attraction Expo, offering visitors and exhibitors alike the opportunity to network with like-minded individuals wanting to embrace innovation and diversification. The show will feature the latest trends, insights and advice for rural businesses, holiday parks, leisure and attractions.

Over two days, more than 400 exhibitors and 11,500 visitors connect, develop knowledge, discover new suppliers, showcase products and increase brand awareness. The Land Leisure and Tourism show aims to arm customers with the ability to become successful in new business innovation or enhance their current offerings, by sharing information and ideas through this impressive showcase. 

Verity Hyland, Events Director for organisers, Agriconnect said: “We can’t wait to welcome everyone to the newly named Land, Leisure & Tourism Show this year, it’s looking to be bigger and better than ever, the show provides an exclusive forum to learn from a series of carefully chosen experts and like-minded entrepreneurs. This year our Members Lounge is supported by Visit England, and our Theatres are sponsored by the likes of Cleveland Containers, The Environmental Bank, Hoseasons and Maxxton Software, emphasising the impressive calibre of our speakers.”  

Attendees are welcome to explore a large exhibition space full of innovation leaders including The Woodland Trust, Canopy & Stars or Outdoor Play UK. Companies such as The Ice Bath Co, Judes Ice Cream, and Gold Car UK will also exhibit and help visitors explore how to add value to an offering. 

During the show, attendees will have the opportunity to listen to and interact with our keynote speakers and industry experts. This year the show is hosting a panel discussion on rural planning and business rates, to help those looking to extend their business horizons. Alton Towers will provide a short-form video masterclass to help boost businesses. Glampitect will share their expertise during a live podcast recording session, we will also hear about the ultimate hands-free self-storage business from Cleveland Containers. This jam-packed content schedule has something for everyone. 

Entry to the show is free, and the show opens at 9 am on both days, closing at 5 pm on Wednesday and 4 pm on Thursday. Mark your calendars for the Farm Business Innovation Show, co-located with the Land Leisure and Tourism Show at the NEC Birmingham, 6-7 November. 

Join us and be part of shaping the future of UK farming and tourism. Register here.