Farm Retail Association Unveils New Branding

With a clear vision to strengthen and grow the farm retailer industry, the Farm Retail Association (FRA) recently unveiled its new branding and website as it intensifies its resolve to be the ultimate partner for farm shops, farmers markets and PYOs.

Emma Mosey, Chair of the FRA and owner of Minskip Farm Shop and Yolk Farm in York, says, “This is a new chapter for the FRA and we wanted to strengthen our branding and ensure that through the website members understand they are at the heart of everything we do. We put their needs first, connecting the smallest with the established and all that’s in between because everyone has something to learn. We want to build a community that increases customer access to real, local food.”

Writer and broadcaster Hugh Fearnley-Whittingstall who is also Patron of the FRA, launched the rebrand with FRA chair Emma Mosey.

Fearnley-Whittingstall presents his River Cottage TV series and authors books, as well as fronting documentary series’ such as Hugh's Fish Fight, Hugh's War on Waste, Britain's Fat Fight and War on Plastic with Hugh and Anita.

He said: “I'm delighted to be joining the Farm Retail Association at the Speciality & Fine Food Fair to celebrate the start of a new chapter for the association and to connect with the amazing farm retail community.”

The Farm Retail Association organisation offers a multitude of member benefits including:

Exclusive cost-saving benefits – Members will enjoy discounts on products and services, as well as access to industry-leading resources. This includes exclusive pricing on Nisbets, Delice de France, Cotswold Fayre an Epos providers as well as many others, which will help to contribute to membership and make businesses more profitable.

Expert advice and support – Members also have access to free town-planning and employment law helplines, as well as access to a range of consultants. There are also free online webinars and in-person events where members can learn from experts and other retailers, as well as the annual conference.

Networking Opportunities –  Members can learn from larger retailers in the industry who have a wealth of experience and take the opportunity to connect with like-minded individuals and build valuable relationships with other farm retailers.

Government Advocacy – The FRA is committed to representing the interests of its members and works tirelessly to ensure that the government policies support the growth and success of the farming and food sectors. The FRA work with influential figures in food, business, farming and politics to raise the profile of the association and get important messages heard.  

PR and Marketing Support – To ensure that every member feels supported in promoting their initiatives and those of the FRA, a dedicated PR toolkit is being launched. The FRA is committed to increasing consumer footfall and awareness of the market through PR, marketing and lobbying efforts and supporting members to do the same.

By working together, the FRA supports its members in running profitable businesses and increasing footfall to their doors. 

To become a member visit www.farmretail.co.uk/memberships/